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Dynamic e-mail marketing material showing different products to various subscribersPredictive suggestions recommending products before customers searchAutomated projects set off by specific behavioral signalsReal-time budget plan allowance to the best-performing imaginative and audiencesThe structure needs robust first-party data collection. Mamaearth ran CTV campaigns on Disney+Hotstar for its Ubtan Face Wash. The payoff showed up fast: brand name awareness and favorability climbed around 9%, and purchase intent leapt almost 19%, outshining common project standards.
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